Minor Project 12:

Part 1:

What I first found to be significant and important is within the discussion on formats. I agree that when starting to develop ideas, the first idea to keep in mind is to stay away from the computer. Once you start up on the computer, you might miss certain steps to start the project. What was new to me was the term USP-a unique selling proposition. This sounds like it is a distinct characteristic of quality that is different from all other ads.